Establishing any new business is hard work, but starting up a business with purpose ÛÒ one you hope will create positive outcomes to communities ÛÒ is even harder. The tension between profitability and social impact ÛÒ achieving both social good and market success ÛÒ makes creating a successful for-purpose business extra challenging.
Over the years, it’s been both exciting and inspiring to witness the growth of the conscious business, the diverse and innovative enterprises and the founders who pour their hearts and souls into their creations because they have an unwavering belief in their mission.
But why is it so hard to make it all happen? Why is doing good not enough?
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