Public Trust in Charities on the Rise

The latest Essential Media poll into public perceptions around major institutions has seen a rise in Australians’ trust in charities since the start of 2017, with environmental groups recording an even sharper rise.

The poll found trust in charities rose by 1 per cent to 46 per cent, compared to 45 per cent in January 2017. In September 2016 trust was at 43 per cent and at a high of 49 per cent in October 2015.

Essential Media said overall, trust in institutions had changed little since this question was asked in January. However the poll found the main change was for environmental groups ‰ÛÒ up 3 per cent to 42 percent.

Charities made it into sixth place and environment groups in seventh place in the trust stakes in a list of 15 institutions.

To view the full Pro Bono article click here.

Let us keep you up-to-date

Subscribe to the NFPAS email newsletter to receive not for profit industry news and special updates.