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Consumer Pressure – the power consumers have to make changes for the better

Consumers today are well informed, more connected and have high expectations from the various businesses, companies and brands they deal with. The powerful blend of consumer pressure and corporate activism can ignite significant changes.

In an ABC podcast, Brynn O’Brien and Dr Brent Coker explain how consumers and shareholders wield power these days.

To listen to the podcast please click here 

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